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Have you ever heard the slogan, “Tough Guys Wear Pink?” Well I think that the next slogan should be, “Strong Women Wear Pink Ribbons,” because it doesn’t get much more badass than that!

October is an exciting month for many of us-

Autumn fever is in the air, fall fashion trends have made their debut, and halloween decor is popping up in every window front. While basking in the joy of  Fall, let’s not forget that October is Breast Cancer Awareness Month.  This is an annual international health campaign that raises funds for research and offers treatment and support to those affected by the disease. About 1 in 8 women will develop invasive breast cancer over the course of a lifetime, so it is vital that we make our voices heard and contribute to finding a cure.

With that being said, Good Earth Beauty (GEB) has partnered with the National Breast Cancer Foundation (NBCF) by donating a portion of its October sales to the campaign. Some of GEB’s featured products this month are as follows:

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Written by Kaci Gregory
Kaci Gregory is an account executive at IHeartmedia. She graduated from Muhlenberg College with a double major in Media & Communications and French & Francophone studies in 2018 and spends her free time working out, spending time with friends and blogging about positivity! Because of her interest in women's studies, diversity and her passion for cosmetics and fashion, she founded the blog "She's Debonnaire." Her objective is to facilitate dialogue among women on issues related to gender, race, culture, and sexuality and how they impact perceptions of beauty.